Insights & Resources

Practical perspectives on complex work

Frameworks, lessons learned, and grounded thinking on product strategy, ecommerce, business analysis, and AI-assisted workflows.

AI Workflows

Use AI Without Getting Dumber: 3 Ways to Make It Sharpen Your Mind

AI doesn't make you dumber. Using it to skip your thinking does. Three ways to use AI as a thinking partner that sharpens your mind instead of replacing it.

Elisabeth Martin ·
AI Workflows

Iterate to Escape the Generic: Why Your Best AI Work Happens After the First Draft

The first answer AI gives you is the average answer. Iteration is how you turn it into your answer.

Elisabeth Martin ·
AI Workflows

People Hate AI Slop for a Reason. Here's What to Do About It.

The anti-AI backlash isn't just a mood. A big part of it is a reasonable reaction to slop: content made without care. Here is why people hate it, and what creators can do about it.

Elisabeth Martin ·
Product Management

AI Didn't Kill Requirement, It Made Them Critical Again

User stories shifted product teams toward understanding intent, but AI has exposed a new gap. When execution happens in minutes, precision becomes the real competitive advantage.

Elisabeth Martin ·
Product Management

What Vibe Coding Popularity Quietly Reveals About Organizational Frustration With Software Delivery

Vibe coding's popularity isn't really a technology story. It's an organizational one, exposing years of accumulated delivery friction that business teams quietly normalized.

Elisabeth Martin ·
Product Management

Relearning Requirements: How Teams Can Rebuild the Muscle After Years of Agile Drift

AI doesn't just accelerate delivery. It exposes weak thinking immediately. Many teams lost the habit of writing with precision, and now the cost of that drift is becoming very visible.

Elisabeth Martin ·
Product Management

Product Teams Are Spending More Time on Strategy but Less Time With Customers

47% of product professionals report spending more time on strategy, but 53% spend less than 5 hours a month with customers. There is a difference between internal strategy and market strategy, and many teams are confusing the two.

Elisabeth Martin ·
Product Management

Product Teams Are Being Measured on Revenue But So Is Sales

Both product and sales teams are now accountable for revenue, but they influence very different parts of it. Conflating the two creates organizational friction that is entirely avoidable.

Elisabeth Martin ·
AI Workflows

AI in Product Management

AI is being adopted faster than teams can evaluate it. A grounded look at where it creates genuine leverage in product work, and where the hype still outpaces the reality.

Elisabeth Martin ·
Ecommerce

Scaling Multi-Storefront Ecommerce

Running one storefront well is hard. Running five is a different discipline entirely, one that demands architectural decisions most teams delay until they're already in trouble.

Elisabeth Martin ·
Ecommerce

How To Build An AI Purchasing Assistant On An Ecommerce Platform

A practical guide to building an AI purchasing assistant using Flowise, product data, and a simple ecommerce integration model, and why starting constrained is almost always the right call.

Elisabeth Martin ·
Product Management

Product Teams Are No Longer Measured by Shipping

Revenue has replaced shipping as the dominant success metric for product teams, but most organizations haven't updated their operating models to match. The gap is creating enormous tension.

Elisabeth Martin ·
Product Management

Writing Product Requirements That Work

Bad requirements are one of the most reliable sources of rework, misalignment, and missed launches. Here is what good ones actually look like.

Elisabeth Martin ·
Ecommerce

AI Is Quietly Forcing Ecommerce Teams To Clean Up Years Of Operational Debt

Ecommerce organizations are excited about AI, but AI is also exposing operational debt they were previously able to ignore. Messy product data, unclear ownership, and fragile processes are becoming impossible to hide.

Elisabeth Martin ·
Ecommerce

The Production-Not-Live Strategy

Deploying to production without going live is a powerful but underused migration strategy. Here is what it requires and when it makes sense.

Elisabeth Martin ·
Product Management

From Requests to Products

Most product teams spend their time managing requests. The shift to product thinking is harder than it sounds, and more valuable than most leaders expect.

Elisabeth Martin ·
Ecommerce

The Hidden Complexity of B2B Ecommerce

Many B2B ecommerce projects start as website projects and quickly become operational transformation projects. The website is rarely the hard part. Everything behind it is.

Elisabeth Martin ·
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