About Me
I have spent the better part of two decades doing this work inside organizations. Here's a bit about who I am.
I have done this work from the inside.
Before starting this practice, I worked at k-ecommerce, a B2B SaaS ecommerce platform serving manufacturers and distributors in North America. Over the course of that work, I was directly involved in dozens of customer implementations, from onboarding and configuration to ERP integration, catalog migration, and go-live planning.
The customers who succeeded had a few things in common: someone who could bridge the business logic and the technical configuration, clear requirements before touching the platform, and a realistic picture of what the ERP integration would require in practice. The customers who struggled had the inverse: they started configuring before they had finished deciding, underestimated the ERP side, and had no one whose job it was to own the gap between what was sold and what needed to be built.
This experience is the foundation of how I approach ecommerce and implementation engagements. I have seen what works and what fails, not from a distance, but from inside the platform, alongside the customer teams dealing with the day-to-day reality of a live implementation.
Who I am
Elisabeth Martin
Product & Ecommerce Consultant
I have spent 17 years working in product and ecommerce, most of it at k-ecommerce, a B2B SaaS platform serving manufacturers and distributors across North America. I started as a Business Analyst and worked my way up to Director of Product Management, covering requirements, roadmaps, ERP integrations, and getting things actually shipped. I have a technical background in electrical engineering and computer science to back it up.
What I bring to client work is mostly clarity and a sense of direction. A lot of the organizations I work with are dealing with too many competing priorities, unclear requirements, or implementations that started before anyone agreed on what done looks like. I help sort that out.
No middle layer.
There is no account manager between you and the work. When you engage with me, you work directly with me. No junior staff, no subcontractors.
I adapt my involvement to what the situation requires. Sometimes that means working closely with a team week to week, and other times it means delivering a clear analysis and set of recommendations and stepping back.
Clarity before action
I do not recommend before I understand. Every engagement starts with a clear picture of what you are trying to achieve and why.
Practical recommendations
My advice is grounded in what can actually be implemented, not what sounds good in theory. I account for your constraints, team, and context.
Tailored support
No two engagements look the same. I shape my involvement around your needs, not a fixed delivery model.
Business outcomes first
I measure success by whether your work moves forward with less confusion and less risk, not by deliverable count.
Ready to work together?
Start with a free 30-minute intro call to discuss your challenge and explore how I can help.