We help teams build better products and better ecommerce experiences.
Whether you are shaping what to build, aligning a team around it, or navigating a complex implementation, we have probably worked on something like it before.
What we do
We work across two areas. Most clients come to us for one, and end up benefiting from both.
Product
From early validation to shipped features, we help product teams figure out what to build, align around it, and get it across the line. Strategy, ownership, business analysis, and requirements.
Explore Product Practice ›Ecommerce
Platform selection, ERP integration, migrations, and go-live planning. We have been inside hundreds of implementations and know where things tend to go sideways.
Explore Ecommerce Practice ›We have done this work, not just advised on it.
We have spent years inside product teams, ecommerce platforms, and implementation projects. When we give advice, it's based on what we have seen work and what we have seen go sideways. We are not going to tell you something that looks good in a deck but falls apart in practice.
Learn About UsSenior-level perspective
You work with people who have actually done this, not people who have read about it.
Practical, structured approach
We help you understand the situation, agree on what matters, and move. We don't overcomplicate things.
Product, ecommerce & implementation expertise
Between us we cover product strategy, ecommerce, business analysis, and implementation. You don't need multiple vendors.
Flexible support
A single session, a defined project, or ongoing support. We work the way that makes sense for your situation.
Who we work with
Most of our clients are dealing with the same core problem: there's a gap between what they decided to do and what's actually getting built or delivered. That's where we come in.
What working with us tends to produce.
Clearer priorities and better decision-making across teams
Stronger requirements and product direction
Better roadmap and launch planning
Improved workflows and operational clarity
Reduced risk in implementations and migrations
Everyone on the same page: your team, your vendors, your stakeholders
We have done this work. That's what makes our advice worth taking.
Between us, we have spent two decades inside product teams and ecommerce implementations, shipping hundreds of features and working at every level of the stack. We started this practice because the work we like doing is the same work most teams struggle to get right.
Learn More About Us
Elisabeth Martin
Product & Ecommerce Consultant
Cédric Butler
Product & Ecommerce Consultant
Things we think about and write about.
We write about product, ecommerce, and implementation. Mostly the stuff that's harder than it looks.
Prioritization as a System
Ad-hoc prioritization creates invisible debt. Teams that treat prioritization as a repeatable system make better decisions faster and with less conflict.
Read article ›Why Ecommerce Migrations Fail
Ecommerce migrations are among the most complex initiatives a commerce team will undertake. Most fail not because of technology, but because of planning.
Read article ›What Vibe Coding Popularity Quietly Reveals About Organizational Frustration With Software Delivery
Vibe coding’s popularity isn’t really a technology story. It’s an organizational one, exposing years of accumulated delivery friction that business teams quietly normalized.
Read article ›Need clarity on what to do next?
If you're not sure what you need yet, that's fine. Most people aren't when they first reach out. A 30-minute call is usually enough to figure out if we can help.